Market Research Survey

Sample Questions for Promotional Items
 

1. How long have you been a purchaser of promotional products from the following suppliers?

    Company A   Company B   Company C 
Less than six months
Six months to a year
From one year to two years
From two years to five years
Greater than five years

 

2. Overall, how satisfied are you with these suppliers' products?

    Company A   Company B   Company C 
Extremely satisfied
Very satisfied
Somewhat satisfied
Not very satisfied
Not at all satisfied
No response

 

3. Overall, how satisfied are you with these suppliers' service?

    Company A   Company B   Company C 
Extremely satisfied
Very satisfied
Somewhat satisfied
Not very satisfied
Not at all satisfied
No response

 

4. How often do you purchase the products from each of these suppliers?

    Company A   Company B   Company C 
Never purchase from them
Haven't purchased from them in the past 12 months
2 or 3 times a year
More than 3 times a year
Every 2 or 3 months
1 to 3 times a month
Once a week or more
Daily
Only purchase from them

 

5. How important are these benefits to you?

  Very Important Important Average Slightly Important Not Important
Has the best product quality
has the best printing capability
Is the fastest
Is the easiest to do business with
Has the fewest errors
Is the most knowledgable
Corrects Order errors
Has the best catalog
Has the best samples program

 

6. Please select which supplier best meets your needs for each of the following. (One choice per row)

    Company A   Company B   Company C 
Has the best product quality
Has the best printing capability
Is the fastest
Is the easiest to do business with
Has the fewest errors
Is the most knowledgable
Corrects order errors
Has the best catalog
Has the best samples program

 

7. How important are each of the following for you?

  Very Important Important Average Slightly Important Not Important
Meeting your expectations
Speed of response
Satisfactory response
Accuracy of information
Product innovation
Imprint quality
Packaging quality
On time delivery
Correct delivery

 

8. Please select the supplier that best meets your needs for each of the following:

    Company A   Company B   Company C 
Meeting your expectations
Speed of response
Satisfactory response
Accuracy of information
Product innovation
Imprint quality
Packaging quality
On time delivery
Correct delivery

 

9. How likely are you to purchase from each supplier again? Please select one answer for each supplier.

    Company A   Company B   Company C 
Have never bought from them
Definitely not
Probably not
Maybe
Probably
Very Likely

 

10. Would you recommend each supplier to others? Please select one answer for each supplier.

    Company A   Company B   Company C 
Can't since have never purchase from them
Definitely not
Probably not
Maybe
Probably
Definitely

 

11. When thinking of your experience with Company A, how would you rate:

  Excellent Good Average Fair Poor
Company A's Product quality
Company A's Imprint quality
Company A's On-Time Delivery
Company A's Correct Delivery (address, quantity, item)
Company A's Packaging durability
Company A's Packaging attractiveness
Company A's Packaging stylishness
Company A's Customer Service Overall
Company A's Customer Service responsiveness
Company A's Customer Service ability to answer your question
Company A's Customer Service ability to resolve your problem

 

12. When thinking of your experience with Company B, how would you rate:

  Excellent Good Average Fair Poor
Company B's Product quality
Company B's Imprint quality
Company B's On-Time Delivery
Company B's Correct Delivery (address, quantity, item)
Company B's Packaging durability
Company B's Packaging attractiveness
Company B's Packaging stylishness
Company B's Customer Service Overall
Company B's Customer Service responsiveness
Company A's Customer Service ability to answer your question
Company A's Customer Service ability to resolve your problem

 

13. When thinking of your experience with Company C, how would you rate:

  Excellent Good Average Fair Poor
Company C's Product quality
Company C's Imprint quality
Company C's On-Time Delivery
Company C's Correct Delivery (address, quantity, item)
Company C's Packaging durability
Company C's Packaging attractiveness
Company C's Packaging stylishness
Company C's Customer Service Overall
Company C's Customer Service responsiveness
Company A's Customer Service ability to answer your question
Company A's Customer Service ability to resolve your problem

 

14. How often have you had the following problems in the last 12 months with Company A?

  Frequently Often Sometimes Seldom Never Not applicable
Poor Quality
No directions included with item
Disfunctional product - does not work, broken
Wrong Imprint
Wrong Imprint location
Wrong Imprint color
Wrong art
Wrong spelling
Missed word
Bad imprint image overall
Bad imprint: smear
Bad imprint: illegible
Bad imprint: dot, spot
Bad imprint: inconsistent letters
Bad Imprint: Crooked or off center
Imprint rubs off
Wrong item
Wrong color
Wrong or missed accessories
Damaged or scratched on surface
Dead batttery
Pen quality: does not write
Pen quality: scratchy, skips when writing
Marker quality: dried up
Liquid items: Leaks, No water

 

15. How often have you had the following problems in the last 12 months with Company B?

  Frequently Often Sometimes Seldom Never Not applicable
Poor Quality
No directions included with item
Disfunctional product - does not work, broken
Wrong Imprint
Wrong Imprint location
Wrong Imprint color
Wrong art
Wrong spelling
Missed word
Bad imprint image overall
Bad imprint: smear
Bad imprint: illegible
Bad imprint: dot, spot
Bad imprint: inconsistent letters
Bad Imprint: Crooked or off center
Imprint rubs off
Wrong item
Wrong color
Wrong or missed accessories
Damaged or scratched on surface
Dead batttery
Pen quality: does not write
Pen quality: scratchy, skips when writing
Marker quality: dried up
Liquid items: Leaks, No water

 

16. How often have you had the following problems in the last 12 months with Company C?

  Frequently Often Sometimes Seldom Never Not applicable
Poor Quality
No directions included with item
Disfunctional product - does not work, broken
Wrong Imprint
Wrong Imprint location
Wrong Imprint color
Wrong art
Wrong spelling
Missed word
Bad imprint image overall
Bad imprint: smear